Most people think of online content as a way to market a business such as blogging and email marketing, but what about the more visual and tangible items like vinyl banners? They’re a highly appealing form of advertising at any venue that attracts large crowds or traffic, so why not take advantage of its marketing potential?
Vinyl banners can inexpensively bring attention to a new product, a sale, registration days, sporting event, enrolment days just to mention a few.
Don’t overlook the impact of a vinyl banner, printed with top quality inks and produced with high quality materials.
Vinyl Banners: Purpose and Material
Vinyl banners come in a variety of sizes and types, and depending on your business, there are many ways to gauge which banner is most suitable. First, the obvious questions should be asked: Will your banner be indoors such as at a convention or outside at a busy intersection? Understanding the type of material and the purpose of using the banner for your business should be determined as part of the overall plan.
Vinyl Banners: Its Strategic Location
Have you given thought as to how the location of a vinyl banner ties in with advertising? The key is maximum visibility. At tradeshows for example, banners can be prominently displayed at the back of the booth and across the front of the table at an exhibit. You might even be able to place the banner by the entrance or somewhere inside or outside the venue though this might incur additional costs and fees, but it might be worth it if you gain additional exposure.
Market the Right Information
In today’s digital age, a banner must include a company’s website and social media links and if relevant, include a QR code for immediate purchases. The text on the banner should be appealing and easy-to-read. The bigger the locale, the more prominent the text should be. Slogans on vinyl banners stretching across billboards are a good example of effective advertising.
Remember that at a big venue in a high traffic area, your banner needs to get the information across about your product or service in the fastest way possible for the advertising to be cost-effective. For starters, put yourself in the shoes of one of the prospects at the tradeshow or convention. Is your vinyl banner appealing enough for your prospect to check out your product or service? Remember, at these big indoor events such as tradeshows and conventions for example, there will be other banners that will be directly competing with yours. If your prospects have never heard of your business, then you’ve got just that one chance before they run off to pay attention to something else.
Vinyl Banner Applications
Vinyl Banners are best suited for outdoor use but can also be used indoors. The most often used applications for vinyl banners are:
- Company logo promotion
- Special promotions
- Church Functions
Vinyl banners can be seen anywhere due to its very flexible and portable material. Most commonly seen as:
- Table banners
- Trade show banners
- Building banners
- Street banners
- Festival banners
- Stadium flags