Email Marketing Small Business

Email marketing is best if used properly and with the right tools, it reaps a good return on investments. But they need to be affordable and cost-effective too. At the same time, they should have features and advanced tools to suit every business. Out there are some of the most affordable email marketing tools, but the best that is affordable and will suit both small and big businesses are given below.

 

Mailchimp

Mailchimp’s Tools Are Here To Help You Send The Right Messages On All The Right Channels. Reach New Customers And Take Your Business To The Next Level—Sign Up For Free Today. A/B Testing & Surveys. Easy-To-Use Integrations. Accept Online Payments.

Sendinblue

Easily Browse & Buy Predefined Marketing Services for a Fixed Price in Just a Few Clicks! Get Started Today With Top Talent to Get the Best Quality Work for Your Budget! Upwork Payment Protection. Best Independent Talent. Work Together Instantly.

Benchmark

Build beautiful, responsive emails with Benchmark’s email marketing platform to engage subscribers, nurture leads, and track results.Benchmark allows you to set up useful, behavior-based email campaigns that are ideal for things like abandoned cart follow-up and basic lead …

Check them out in detail below

At Screen Signs we currently use Mailchimp for our email marketing and we have had some good wins. Check them out for yourself and see what can be possible for small business to achieve. 

Mailchimp

Mailchimp has more than 100 different email designing templates which make it easy to create a professional-looking email within a few clicks of the mouse. It has a mobile app so that customers can create an email from anywhere. Mailchimp uses a built-in analytics tool that lets customers track the clicks, open rates, and gather data about customers. Customers get their custom email addresses, and they can integrate their online store with Mailchimp so that customers get product recommendations based on their interests.Plans• A free plan is a no-cost plan. The free plan allows customers to add a maximum of 2000 contacts and email sends of 10000 per month, with a daily limit of 2000 emails.• Essential Plan starts at USD 9.99/month. With Essential Plan, customers get to add 50,000 contacts and can send 5,00,000 emails in a month. Customers can build contact profiles, tags, get Mailchimp mobile app, inbox, and a dashboard. Customers get ready-made templates in Content Studio and email marketing channels. They can schedule their emails, and do social posting.• Standard Plan starts at USD 14.99/month. Customers can include 100,000 contacts and send a maximum of 1.2 million emails per month. They get most features of Mailchimp like mobile app, demographics data, email campaign management tools, custom coded templates, landing pages, email automation, insights, and A/B testing.• Premium Plan starts at USD 299.99/month. Customers get customer support and get to use all the features of Mailchimp with this plan. They can optimize the email sending time, and set the delivery time. They get customer insights and reports on A/B testing and demographics. They can add their branding in the emails and get custom domains and free website features with advanced SEO tools.

Sendinblue

Sendinblue lets you send simple SMS messages, along with powerful automation-based email campaigns. It is for first-time marketers and for marketing professionals who need more tools to monitor their email campaigns. It allows a fully automated email delivery system where customers can set parameters and triggers. It tracks the behavior of customers through a system. Emails can be targeted and SMS messages can be sent to a particular segment based on their behaviors. Contacts can be organized according to segments, demographics, behavior, and streamlined with the marketing campaign for increasing sales. Forms and landing pages can be customized and inboxes can be shared with other team members.Plans• A basic Free plan lets customers add unlimited contacts but only send 300 emails per day.• A Lite Plan starts USD 25/month with 10000 emails every month. There is no limit on dally email, and it includes A/B testing and includes the company’s logo and branding. Customers get advanced statistical tools.• Premium Plan starts from $65/month. Customers can send 20000 emails every month and include automated email delivery and tools and features available in Lite membership. Plus customers get access to build landing pages, Facebook ads, multi-user support, and customer support over phone and email.

Benchmark

Benchmark has all the powerful features that make it one of the best email marketing tools. Email designs can be edited with ease with its drag and drop feature. Benchmark has many autoresponder templates, where customers can set the triggers to send automated emails. Customers can plan their email campaigns and receive reports and statistics. Statistical tools like A/B testing, bounce rates, opens, clicks, show which email performed the best and which subject line was the most successful in capturing the viewer’s attention. The mobile app also lets customers edit emails on the go, and it has a lucid use interface design.Plans• The free plan allows customers to send 250 emails per month. It includes basic email marketing, lead generation, and marketing automation tools. It also includes reports, sign-up forms, and survey forms.• Pro membership is available for $13/month. Pro is the best membership plan where customers get advanced email marketing tools and automation tools. Lead generation, landing pages, live tools, image gallery, video storage also is included in the Pro membership plan.